Privacy Policy

Last updated: 24 June 2026

This policy explains how deen.ai ("we", "us") handles your information when you interact with our WhatsApp service (the "deen.ai assistant", reachable on +44 7537 173787). By messaging the assistant you agree to this policy.

What we collect

When you message the deen.ai assistant on WhatsApp, we collect:

• your WhatsApp phone number and WhatsApp profile name;
• the content of the messages you send to us, and the replies we send you;
• basic metadata about each message (timestamps and, where relevant, the questions you ask and the published sources used to answer them).

We do not ask for, and you should not send, sensitive personal information, payment-card details, passwords, or government identifiers.

How we use it

We use your information to:

• operate the assistant, welcome and screen people who wish to join the deen.ai community, answer questions about Islam grounded in published fatwas, and help manage the community;
• maintain the safety and quality of the service (moderation and abuse prevention);
• keep an internal record of conversations for auditing, debugging, and improving the assistant, and to build aggregated or anonymised datasets for research into Islamic knowledge retrieval.

Automated processing (AI)

The assistant is automated. Your messages are processed by a large language model (Anthropic's Claude, accessed through Amazon Web Services Bedrock) to generate replies. Religious answers are produced by retrieving and summarising published fatwas with source links. The assistant relays published material and is not a scholar and does not issue religious rulings of its own.

Who we share it with

We do not sell your data. We share it only with the providers that make the service work:

• WhatsApp / Meta: the messaging platform that delivers your messages;
• Amazon Web Services: hosting, storage, and AI processing (in the United Kingdom / European region).

We may also disclose information where required by law.

Storage and retention

Conversation data is stored encrypted at rest on AWS infrastructure. We retain it for as long as needed to operate, secure, audit, and improve the service. You can ask us to delete your data (see below).

Your rights

Subject to applicable law (including the UK GDPR), you may request access to, correction of, or deletion of your personal data, and you may object to or restrict certain processing. You can stop using the assistant at any time by no longer messaging it and, on WhatsApp, by blocking the number.

Children

The service is not directed at children under 16, and we do not knowingly collect their data.

Changes

We may update this policy from time to time. The "last updated" date above reflects the latest version.

Contact

For any privacy request or question, message us on WhatsApp at +44 7537 173787 or email privacy@deen.ai.